TL;DR
Get home appliances delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
An Ideal Home report says green is emerging as the leading colour theme in brands’ 2027 home-colour selections, with shades ranging from sage and celery to mossy olive. Earthy pinks, browns and warm neutrals also feature; the forecast reflects brands’ annual colour choices and expert views, not a guarantee of what homeowners will choose.
Green is emerging as the leading colour theme in paint brands’ forecasts for 2027 interiors, according to an Ideal Home report drawing on annual colour selections and comments from industry experts. The outlook also includes earthy pinks, browns and warm neutrals, giving homeowners a snapshot of colours brands expect to feature in paint and home furnishings next year.
The report describes a broad range of greens rather than a single shade dominating every palette. Dulux selected Soulful Sage, a light sage, as its 2027 colour of the year, while Sherwin-Williams chose Celery, a light herbal green. Lick’s colour edit includes two greens: Green 09 and Green 23, the latter described as a chartreuse-olive with yellow undertones.
Darker and more grounded greens also appear in the selections cited by Ideal Home. Behr named Grounded, a mossy olive, and Victory Colours chose Pepper Tree Green. Benjamin Moore selected Webster Green, which the report describes as a classic shade. These choices indicate that the forecast spans pale, yellow-leaning and deeper greens, rather than pointing to one uniform finish.
Other colours are part of the same outlook. Graham & Brown named Rose Earth as its 2027 colour of the year, while Lick’s edit includes a plaster-like Pink 14. Little Greene selected Marle, a new mid-tone brown, and Johnstone’s Paint chose Country Soil, a warm neutral. Lick’s edit also includes Brown 02, an earthy mid-tone.
Green’s Range Shapes the Forecast
For readers planning a room refresh, the forecast offers an early indication of the colours paint companies may promote and make prominent in their ranges for 2027. The variety of greens matters: a pale sage or celery can create a different effect from a deep olive or classic green, so the trend does not require one specific look.
The report also points to palettes built around warm, earthy colours rather than green alone. Pink, brown and neutral shades could be paired with green or used independently. That range gives consumers options, but the selections are industry forecasts, not evidence that all homeowners will adopt these colours or that other shades will fall out of favour.
Products Worth Considering
Samsung 65-Inch The Frame Pro Neo QLED 4K TV (2026) Bundle with Modern Brown Bezel, HDMI Cables, and Home Theater Guide
Levoit Core 400S-P Smart Air Purifier for Large Rooms (Up to 1,718 sq ft)
Levoit Vital 100S-P Air Purifier with Washable Pre-Filter
As an affiliate, we earn on qualifying purchases.
How Brands Set 2027 Palettes
Ideal Home says its trend outlook draws on paint brands’ annual colours of the year or curated colour edits, as well as comments from colour specialists. Companies typically announce these selections ahead of the year they are intended to represent. They are promotional and design signals, not a single industry-wide standard or a survey of consumer purchases.
The report contrasts the 2027 direction with the previous year’s emphasis on mature versions of primary colours, including blues, yellows and reds. It also notes that brown and warm neutral shades have been gaining attention, while plaster and blush pinks have appeared in recent interiors. Those earlier developments provide context for the forecast, but do not establish how widely any colour will be used in 2027.
“The popularity of mid-tone colours continues to rise, and we see this as a key trend for 2027, with customers recognising their unique ability to bring depth and character to a space without feeling too intense or overpowering.”
— Ruth Mottershead, creative director at Little Greene
Forecasts Are Not Purchase Data
The report documents brands’ selections and expert opinions; it does not provide sales figures, a consumer survey or measurements showing how much green will be used in homes. It is not yet clear whether one shade will prove more popular than the others, or how the forecasts will translate into actual paint, furniture and accessory purchases.
The source also does not establish that the listed colours represent every major paint brand or the whole interiors market. Its headline framing of green as set to dominate is a trend interpretation based on the choices cited, not a confirmed outcome for 2027.
Watch for Brand and Retail Releases
As 2027 approaches, paint companies and home retailers may continue introducing colour collections, products and room ideas tied to these palettes. Their future announcements and product availability will show how the forecast is being applied commercially. Sales and consumer research, if published, would be needed to establish whether green or the accompanying warm shades gain measurable popularity among homeowners.
Key Questions
Which colour is forecast to lead home trends in 2027?
Green is the leading theme identified by the Ideal Home report, based on several brands’ 2027 colour selections and expert comments.
Which green shades did brands select?
The report cites Soulful Sage, Celery, Grounded, Pepper Tree Green and Webster Green, as well as two greens in Lick’s edit. The shades range from light sage and herbal green to mossy olive and deeper classic green.
Are other colours forecast for 2027?
Yes. The report also highlights earthy pinks, mid-tone browns and warm neutrals, including Rose Earth, Marle and Country Soil.
Does the forecast prove green will be the most popular colour?
No. It reflects brand selections and expert views, not sales data or a survey measuring what homeowners will choose. Actual popularity remains uncertain.
Source: idealhome.co.uk
