Roughlock Auto

The staff were very helpful and friendly, they are upfront about any of the issues the vehicles may have. They have a varied selection of decently priced cars, a very good location to buy a new or used vehicle I would recommend this place to your friends and family!

Mike did an amazing job. I am very happy with my purchase! Everyone at roughlock is so amazing and nice to talk to

Mike was so nice and easy to work with we have bought 2 cars from them we highly recommend them

We had a great experience! Worked with Mike and he was very kind and friendly with our trade. They gave us $14,000 more then a different dealership would. And we got a nice car out of it! Would highly recommend because of the great attitudes and well/easy process! Thank you Mike and Roughlock Auto!

Best car buying experience by far! The staff was very friendly and helpful, next vehicle purchase will be through Roughlock Auto!

My wife and I just purchased a Ford Escape from Roughlock Auto she got the trim level she was looking for and the customer service there was great. Thank you Mike Short great service and Kevin Moore I appreciate what you do for this community.

I recently purchased a Toyota Tundra 1794 from Roughlock Auto, and it was the best experience I've ever had buying a vehicle. They were proactive in replacing the windshield because it had a chip before I even saw it, and the truck was in perfect condition inside and out. There was no sales pressure, and even with their internet out, they handled the situation fantastically. The whole team, especially our salesman Mike, was amazing. I would definitely go through them again and recommend them to friends and family. Excellent pricing. Couldn't be happier.

Worked with both Seth and Mike.
Excellent service and highly recommended
Both very helpful and friendly

Mike was amazing to work with! Decided to upgrade to a truck and within 24 hours I was driving away in a Ram! The process was so easy and simple.

Roughlock Auto is probably one of the best car dealerships I’ve ever had the pleasure working with! They were great! Our salesman Dylan was awesome! I’d definitely recommend purchasing a vehicle with them! Thank you!

Dylan our salesman and the Roughlock Auto staff were great to work with and had the patience to make sure we were getting into something that best suited our needs. I would highly recommend the Roughlock Auto family!

Absolutely amazing to work with! Dealt mainly over the phone and through text messages! Mike was absolutely amazing! Highly recommend all these guys!

Mike Short was great to deal with! Found out what I was looking for and my price range.within 10 days had found my ride!

Seth was super amazing and very helpful! I would definitely recommend checking out this dealership! The staff and atmosphere is very welcoming!

Kris was awesome! Super friendly, easy to work with! I would definitely recommend Roughlock Auto and Kris to anyone.

Kris and the entire team was fantastic to work with. We live out of town and everything was ready for us when we arrived. We will absolutely do business again!

We recently purchased a vehicle with Mike and had a wonderful buying experience. Very helpful & knowledgeable. Good selection of vehicles and fair pricing. It was worth the drive from Rapid City!

We got great deal and amazing service from rough lock auto, I will definitely buy again from this dealership, fair price, fair negotiation.

I came here in hopes of finding a nice reliable car but instead I found my dream car with the help of Seth! He was able to make my dream come true and share his knowledge with me. Amazing 5/5! Would definitely recommend!

Bought my first car here and it was amazing. Process was quick easy, and staff was cool. Will come again in the future

I highly recommend Roughlock Auto and the services these guys provide! Everyone there is friendly and down to earth. Kevin found me a car that fit my needs and made the buying and financing process really smooth. Although buying a car might be confusing or stressful, at Roughlock I knew I could trust Kevin to make it right.

Shane and kevin went above and beyond to make the car buying process simple and easy.while also makin sure every detail on the vehicle was the best before driving off the lot.

The guys over at Roughlock were very professional and helped me get into a new car for a cheap price. They helped me every step of the way and never made me feel pressured or rushed into getting something that I didn’t want or need! I highly recommend checking them out!

I’ve bought several vehicles from Kevin, owner of Roughlock Auto Sales. I’ve never dealt with a car dealer like him. He always has amazing inventory. If he doesn’t have something that fits your needs he will find it for you. You’ll always get a fair deal on your purchase and your trade.

All of that is great but the thing that sets Kevin and Roughlock Auto apart is the way they make things easy. You won’t feel like you are at a car dealership. It’s so much less stressful because they are friendly people, real people that are professional but don’t take themselves too seriously.

This is the only place I will buy a car. You’ll feel the same if you try them out.

Couldn't think of a better place to suggest to buy a vehicle. Kevin was awesome to work with. He got me into a vehicle perfect for me & kids and financing went smoothly. A genuinely decent guy good at what he does. Came highly recommended by his brother who now works along side him so whichever Moore brother helps you find the perfect vehicle for you it will be an enjoyable experience all around!